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Think it.

Test it.

Know it.

Conduct research without limits through a single platform that unifies the best of technology, the best of research science, the best of global panel, and made-to-measure service to scale your business.

Make your mark with Toluna Start

Know what matters most.

Know In Real-Time.Launch projects and gain actionable insights within seconds.Know With Confidence.Get help from our experts to ensure accuracy every time.Know It All.Access 43+ million voices in a few clicks to make any decision smarter and simpler.

We set our customers up
for success.

Stay on track with ease.

With a single log-in, you’ll have access to an unparalleled combination of agile quantitative and qualitative research solutions—either through self-service or custom research programs built with the help of our team of experts.

Just Launched!

Multimarket Research made easy.
Start scaling smarter.

Speed-to-LaunchGlobal AnalysisTranslation ManagementScalable Approach


Build and target unlimited markets through a single, simplified setup

Global Analysis

View your dataset in a single, centralized report incorporating all markets for easy analysis

Seamless Translation

Seamlessly import questionnaire translations or add them in-platform using our flexible interface

Easily Scalable

Add new markets under the same project at any time.

Powering insight quality at every step

High-quality respondents

We deploy a series of real-time, automated checks powered by machine learning and AI to ensure our respondents are:

  • Real: Real people, not bots

  • Genuine: Not exclusively motivated by incentives

  • Engaged: Paying close attention and putting effort into their answers

  • Representative: Minimizing underlying skews

Research best practices

We never settle on the status quo, and our internal research-on-research program continuously challenges, improves, and validates our methodologies across:

  • Research Design: Targeting, Quotas, Sample Sizes

  • Fieldwork Materials: Questionnaire Design, Scripting, Translation

  • Fieldwork: Sampling, Fieldwork Timing

  • Analysis: Post-Field Quality Checks, Weighting

Intuitive tools

Our tools feature a series of nudges and flags to guide you through your project and prompt you with our best-practice recommendations, so you can rest assured you’re doing everything right—even if you’re not a researcher by trade. We’re always happy to share our knowledge through our:

  • Best Practice ‘Cheat Sheets’

  • Masterclasses

  • Tailored Trainings

Start right. Stay ahead.

How to Toluna Start.

  • Log in

  • Create your Survey

  • Find Your Community

  • Make New Discoveries